Omni-channel. Relevant. Contextual. Your campaigns must be all three to engage today’s B2B buyers, but it’s easier said than done. For many marketers, marketing technology and siloed delivery models are a major hurdle. Whether you’re focused on demand generation or executing account-based marketing, you need the right technology to orchestrate a true omni-channel experience to turn prospects into customers.
In this research brief from Forrester SiriusDecisions, you’ll learn:
- How to use the Revenue Technology Model to create a four-layer marketing technology stack for your omni-channel campaigns
- Crawl, walk and run strategies for executing data, analytics, orchestration and delivery
- How to evaluate omni-channel readiness to guide technology roadmap and investment decisions
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