We’re in a new era of B2B marketing — where your buyer isn’t necessarily an individual person, but a group of pros, working together to identify and purchase new solutions. B2B marketers need to adjust to this new reality for their business to survive and thrive!
In this research brief from Forrester SiriusDecisions, you’ll learn:
- How the Demand Unit Waterfall can clarify marketing’s contribution to sales from buying groups, speeding up pipeline deals to close
- The keys to identifying potential sales opportunities and the buying group’s association with them
- The seven “must dos” for marketers at each stage of a buying group’s consideration process
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