The Mx Group

Using B2B Personas to Optimize Web Conversion

To create a conversion-optimized website, you must stock it with content, navigation paths and calls to action that appeal to your target customers. In this research brief, SiriusDecisions presents a five-step method for using B2B personas to optimize your web conversion strategy.

Download to gain insights on how to:

  • Identify and create personas, then map your current web tactics to them
  • Define metrics for each persona to improve your web content optimization strategy
  • Create additional web conversion tactics to attract, engage and qualify leads
  • Execute, measure and refine by comparing visitor behaviors and outcomes to expectations
Go customer-centric!

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