To create a conversion-optimized website, you must stock it with content, navigation paths and calls to action that appeal to your target customers. In this research brief, SiriusDecisions presents a five-step method for using B2B personas to optimize your web conversion strategy.
Download to gain insights on how to:
- Identify and create personas, then map your current web tactics to them
- Define metrics for each persona to improve your web content optimization strategy
- Create additional web conversion tactics to attract, engage and qualify leads
- Execute, measure and refine by comparing visitor behaviors and outcomes to expectations
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