Marketing to Customer Needs: The Power of Personas
Webinars

Marketing to Customer Needs: The Power of Personas

Wednesday, March 20, 11 a.m. CT / 12 p.m. ET

SiriusDecisions research shows that a demand generation marketing strategy that includes customized messaging built on personas yields twice the sales pipeline! Many B2B organizations have created personas, with the goal of implementing a buyer-centric, customer-needs approach. But they’re not necessarily benefiting from the work they’ve done to create them! In this webinar, we’ll provide guidance on three key elements to activate buyer insights for more powerful demand generation programs, including how to:

  • Gain deeper buyer insights
  • Map the buyer’s journey
  • Implement demand gen programs based on customer needs
Register for the webinar today!

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